Welcome to the ScreenMiner™ Blog

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February 17, 2023
Is your Audience Development Strategy in Compliance with Canadian Law?
Earlier this year, TikTok was issued a €5M fine by the French data protection regulator because it made it too difficult for users to opt
Tips & Resources
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February 1, 2023
Audience & Impact! Webinar
Screen media producers have unprecedented opportunities to reach and build audiences.  But it’s not easy.  Driving awareness and engagement for film, TV and web content
Announcements
Spray paint mural of woman looking at phone and child watching a laptop
January 9, 2023
Canadian Content – why a national audience data strategy is needed now
As we lounge in our living rooms and peer through our screens at stories from every corner of the globe, important debate is taking place
Industry
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August 12, 2022
That’s the way the cookie (doesn’t) crumble
Google recently announced that it will delay plans to phase out third-party cookies on its Chrome browser until late 2024. The initiative, known as ‘Privacy
Industry
Read Time: 3 mins
GOODBYE Universal GA and HELLO GA4
August 4, 2022
The sun is setting on Universal Google Analytics
The Google Analytics (GA) that we know and love (or hate) is being put out to pasture. Google announced earlier this year that Universal Analytics
Industry
Read Time: 2 mins
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June 13, 2022
Magnify Digital, OCAD, Telus Fund launch screen media content research project
Supported by Mitacs Accelerate and the Canada Media Fund, the project will measure how successful screen media content is and how it impacts audiences’ lives.
Media
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June 8, 2022
The road to Banff
The 2022 Banff World Media Festival may be the most important edition yet.
Announcements
Read Time: 2 mins
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