I've read a lot of industry reports. Deloitte's 2026 Media & Entertainment Industry Outlook stopped me. Not because it was surprising. Because it was exact. Here's what they said about where competition in media has shifted: "What's urgent now in 2026 isn't the presence of tech media entrants; it's that the nature of the competition has fundamentally shifted. Content production and distribution matter, but quality engagement, audience data, and speed of innovation have become

We’re excited to introduce three features designed to help you understand your audience. Whether you’re analyzing engagement patterns, understanding sentiment, or identifying key themes, ScreenMiner’s new features empower you to connect with your audience on a deeper level. Audience Geolocation Breakdown Where in the world is your audience engaging with your content? Our new Audience Geolocation Breakdown chart provides a visual map of global engagement. Darker shades repre

The recent announcement by Heritage Minister Pascale St-Onge, framing the new $200 million contribution from foreign streamers to the Canadian screen sector, marks a significant milestone for our industry. However, as we celebrate this progress, let’s recognize that funding more content and bucketing it to “enable discoverability” are not sufficient for truly modernizing and creating long term sustainability for the production sector. Not when audience attention continues to

In a groundbreaking collaboration to equip Canadian producers with innovative technology and skills to drive viewership, the Canada Media Fund (CMF), Telefilm Canada, and the National Film Board of Canada (NFB) are joining founding sponsors – Bell Fund, Shaw Rocket Fund, and TELUS Fund – to expand Magnify Digital’s Audience Development Pilot. The initiative leverages ScreenMiner™️, a first-of-its-kind tool developed and owned by Magnify Digital . ScreenMiner™️ empowers produc

How do screen media products engage and impact audiences? You’re invited to participate in an innovative research project that seeks to answer this question! In a ground-breaking collaboration, Magnify Digital , OCAD University , and TELUS Fund have developed a suite of tools set to revolutionize audience impact measurement for screen media. With 18 months of dedicated research, this effort goes beyond traditional metrics, offering a comprehensive understanding of how screen

If you’re looking for ways to boost your social media engagement and connect with your audience, the Screenminer 30s webinar series has just what you need. Our 2nd webinar, Engaging Audiences: Tips For Maximizing & Measuring Your Fan Base, was hosted this week and focused on helping users make the most out of the Screenminer™ platform to achieve these goals. The best part? The ScreenMiner™ 30s webinars are totally free, and it’s happening every month! Did you miss out on our

Join us at a TELUS Fund Funding Forward! Workshop in select cities across Canada. This year TELUS Fund celebrates 10 years of financing exceptional content that promotes the well-being of people in their environment. To mark the occasion, TELUS Fund is launching a national workshop series. Funding Forward! will provide producers with an exclusive guide to securing financing and building audiences for well-being content. The workshops will be taking place in seven cities acro

As Twitter begins the forced adoption of its paid verification program by eliminating ‘legacy’ blue ticks, many users and brands are contemplating whether to invest in a new checkmark. However, the decision is not straightforward, as several factors may influence the outcome. Twitter Blue is a premium service that offers users a range of new features that are not available to regular users. In this blog post, we’ll be discussing the pros and cons of joining Twitter Blue, as w

Welcome to the ScreenMiner30s, a series of short videos where we introduce you to ScreenMiner™ and its capabilities. In the first instalment, Jonah, one of our Customer Success Managers, discusses how ScreenMiner™ can be used to leverage data and build audiences. This session will guide you through the process of using ScreenMiner™ to analyze your content and pull-out valuable data. It will also highlight some of the key features of the software, such as its ability to track

Earlier this year, TikTok was issued a €5M fine by the French data protection regulator because it made it too difficult for users to opt out of tracking on its website. TikTok is being fined for two reasons: not offering a “refuse all” button on their cookie banner, and not informing users about the purpose of the cookies. This news-worthy fine serves as a reminder of the importance of consent and compliance with the law when building audiences – regardless of what country y

Google recently announced that it will delay plans to phase out third-party cookies on its Chrome browser until late 2024. The initiative, known as ‘Privacy Sandbox’, was initially announced in 2020 and was forecast to be in place within two years. Now these plans have been pushed to allow marketers more time to test the tools. “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating th

The Google Analytics (GA) that we know and love (or hate) is being put out to pasture. Google announced earlier this year that Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after these deprecation dates. Why is Google depreciating Universal GA? “Universal Analytics was built

Supported by Mitacs Accelerate and the Canada Media Fund, the project will measure how successful screen media content is and how it impacts audiences’ lives. Magnify Digital, Ontario College of Art & Design University, and Telus Fund are collaborating on a 12-month extensive project researching how screen media content impacts audiences. The project, titled “Understanding and Magnifying the Impacts of Cultural Content,” is led by Dr. Sara Diamond and Dr. Chris Kim and will

The 2022 Banff World Media Festival may be the most important edition yet. It is the first time the screen media community will regroup in the Rockies after more than two years. For the Magnify Digital team, it also marks the global launch of our audience analytics platform, ScreenMiner (developed under the banner, ViewerCentric). It’s been a long and winding road to Banff 2022. At times, the journey has been exhilarating. We’ve rounded countless corners, glimpsed expansiv