January 30, 2024 / Laura Greinke
In a groundbreaking collaboration to equip Canadian producers with innovative technology and skills to drive viewership, the Canada Media Fund (CMF), Telefilm Canada, and the National Film Board of Canada (NFB) are joining founding sponsors – Bell Fund, Shaw Rocket Fund, and TELUS Fund – to expand Magnify Digital’s Audience Development Pilot.
The initiative leverages ScreenMiner™️, a first-of-its-kind tool developed and owned by Magnify Digital. ScreenMiner™️ empowers producers and filmmakers by providing invaluable data to understand audiences, enhance marketing strategies, and increase viewership for their film, TV, and web content.
“We are delighted to welcome the CMF, Telefilm, and the NFB to the Audience Development Pilot. Their support is essential in expanding the scope of the initiative and opening new doors for content creators to connect meaningfully with their audiences,” said Bell Fund, Shaw Rocket Fund, and TELUS Fund in a joint statement.
The CMF, Telefilm, and the NFB echoed the enthusiasm: “We are committed to supporting initiatives that propel our industry forward. The Audience Development Pilot is a testament to the power of partnership and innovation in the Canadian media landscape. The initiative is visionary, providing the Canadian screen industry with new resources, abilities, and unprecedented insights to build audiences around film, TV, and web content.”
ScreenMiner™️ aggregates data from a variety of sources such as social media, video sharing platforms, broadcaster VODs, websites, ad campaigns, uploads, and manual inputs, and offers a comprehensive view of where today’s audience consumes content.
Select projects funded by Bell Fund, the NFB, Shaw Rocket Fund, and TELUS Fund receive a free 24-month subscription to ScreenMiner™️. Production companies funded by CMF and Telefilm that are interested in accessing a ScreenMiner™️ license are invited to fill out a short form with details about their project.
“Together with our partners, we are committed to advancing the Audience Development Pilot and amplifying the reach and impact of Canadian content. The aim is to establish a new standard for building and evaluating audience success for film, TV, and web content,” stated Moyra Rodger, CEO of Magnify Digital.
The expansion of the Audience Development Pilot represents a pivotal moment in advancing the Canadian media industry, fostering collaboration, and embracing technological solutions to drive the discoverability and success of Canadian content on a global scale.
About Magnify Digital
Magnify Digital specializes in audience development strategy, training, and technology for the cultural industries. Magnify’s latest innovation, ScreenMiner™, is a first-of-its-kind software solution that aggregates audience data from multiple sources and visualizes it so users can build and track audiences.
The company is headquartered in Vancouver, Canada, with team members based in Toronto, Montreal, Edmonton, Seattle, and throughout Brazil.