Wondering how to grow bigger audiences around your TV, film, or web content?

ScreenMiner™ is a first-of-its-kind Artificial Intelligence platform that aggregates audience data, visualizes it, and delivers powerful insights to help users build bigger audiences.

Welcome to the Attention Economy!

Whether you’re a digital creator, brand or a traditional producer, the fight for audience attention is fierce.
The difference between standing out and getting lost in the crowd? Data.

ScreenMiner taps into your owned accounts, gathering insights from social media, websites, and video platforms. With cutting-edge visualizations and AI-powered analytics, you’ll discover exactly what drives engagement and boosts watch time—helping you grow your audience and your revenue.

Don’t just keep up.  Lead — with ScreenMiner.

Omni-Channel Integration
Data flows into the powerful ScreenMiner data warehouse via API, upload, or input. It’s cleaned, verified, and primed for machine learning and artificial intelligence. You can’t do that with old databases or spreadsheets.

Interactive Visualizations
See the platforms and content that are driving audiences, then slice and dice to reveal viewership and engagement by episode, season, time frame, content type, and more. Best of all, compare your data against industry wide benchmarks. Now that’s a first.

Actionable Insights
What if you could quickly divide your videos and analyze viewership by group? Wait, you can with ScreenMiner’s advanced video management system. Tag videos by sponsor, director, story line … whatever category you choose.

Unprecedented AI Analysis
See how an entire cohort of content is performing or see the viewership and engagement for similar projects right down to the relative cost per view. Makes reporting a breeze.

Trusted by

Audiences have changed. Data sets need to change, too.

Why users are digging ScreenMiner!

PICBOIS PRODUCTIONS

Cindy Labrache

Director of Promotion and Marketing

“The ViewerCentric (now ScreenMiner) platform allows us to centralize our campaign data in one place and optimize the time we spend on reporting and analysis. It's a relevant tool that we are happy to work with.”

CHAMPIONS

Phillipe Miquel

Producer

“I used to see the reporting of the performance of our discoverability campaign as a mountain to climb. I have to admit that ViewerCentric (now ScreenMiner) has really made my job easier.”

GALA PRODUCTIONS

Giulia Frati

Line Producer

“An efficient and essential tool for the follow-up of our discoverability efforts and the success of our " Ask TiDoc' "series.”

VIVRE TOUS ENSEMBLE 2 and GÉOLOCALISER L’AMOUR

Jean-François Raynaud

Production coordinator

"It is beneficial to be able to see at a glance trends from ingested data provided you set up the accounts."

JENNY

Marie-Ève Laliberté

Manager - social media

“Using ScreenMiner is simple and offers more and more possibilities. This tracking tool makes things much easier and saves me time when it comes to producing audience reports for funders. It also lets me know at a glance which platform is performing better and which publication(s) are getting the most response. The webinars enabled me to quickly familiarize myself with the ScreenMiner interface and discover how to optimize my use of it. It’s a tool I highly recommend.”

VIDANGES

Vincent Chabot

Producer

“It’s good to know that there’s a solution adapted to our needs as a producer to centralize the management of campaigns and discoverability initiatives for our series. The Screen Miner team is always ready to listen to our needs and optimize the platform in line with the changing realities of the industry.”

Pourquoi tu restes?

Vinh Hoang

Digital Manager

"I’ve had the privilege of using ScreenMiner™ for three years, and it has been an invaluable tool for a multi-platform digital campaign manager like me.

Its ability to centralize data saves time and enables more informed decision-making with a full 360-degree digital view. The clear dashboards highlight key insights, and video tagging helps categorize content, distinguishing promotional materials from series performance.

With both quantitative data and qualitative reporting insights, ScreenMiner™ is the most comprehensive tool for tracking marketing initiatives, optimizing decisions, and improving performance."

Ils sont parmi nous

Véronique Paquette-Corriveau

Producer

"I highly recommend ScreenMiner™, a tool that’s been extremely effective for our production team’s discoverability strategy.

It greatly simplifies tracking content performance across platforms by centralizing all relevant data, allowing us to monitor results more efficiently.

With both quantitative data (views, engagement, etc.) and qualitative insights (sentiment analysis, word clouds), it provides a comprehensive view of our impact.

Thanks to this tool, we can fine-tune strategies during production while gaining valuable insights for future projects—an asset for any team focused on discoverability and content management."

Crise d’ado

Adrien Bodson

Producer

“With ScreenMiner™, I have unprecedented control over the performance of my project. At a glance, I can identify the platforms where my videos perform best and adjust my marketing strategy accordingly. Thanks to a clear and intuitive dashboard, all my audience data is centralized, enabling me to quickly analyze results and optimize the reach of my content without wasting time. For any producer wishing to maximize the impact of their films or series, ScreenMiner™ is an essential tool."

Discrètes

Mariane Leblanc

Communications and Marketing Project Manager

“ScreenMiner™ allowed us to quickly see on which platform we reached the most people and at what time, rather than manually cross-referencing data from statistics released from multiple platforms. Access to ICI Tou.TV's confidential data was also invaluable, giving us a more precise view of the scope of the project and the viewing times of viewers on the platform , which would have been impossible for us otherwise since these figures are not shared with the producers.”

Butterfly Tale

Geneviève Soucy

Development Manager

“The ScreenMiner™ platform enabled us to target precisely which pages of our website were most effective and why. It’s extremely relevant to be able to pinpoint which discoverability efforts around a production are most effective in reaching our audience, and ScreenMiner™ allows us to do just that. In feature films, the recognition section provides us with a follow-up on the nominations and awards won by our productions, highly relevant information to share with funders directly via the submission of reports on the platform. It’s an effective, easy-to-use tool for keeping track of all our discoverability efforts around the distribution of our audiovisual projects”.

Jenny

Marie-Ève Laliberté

Social Media Manager

“Using ScreenMiner™ is simple and offers more and more possibilities. This tracking tool makes things much easier and saves me time when it comes to producing audience reports for funders. It also lets me know at a glance which platform is performing better and which publication(s) are getting the most response. The webinars enabled me to quickly familiarize myself with the ScreenMiner™ interface and discover how to optimize my use of it. It’s a tool I highly recommend.”

Saving Minds

Catherine Mullins

Producer-Director

"The platform enabled my team to track early viewership trends, compare audience engagement across platforms, and measure the reach of both
full-length and short-form content.
Beyond tracking, ScreenMiner has made reporting to funders simple and stress-free. Drafting Annual Sales and Audience Development Reports took minutes instead of hours, eliminating manual data collection and saving valuable time.

For any producer or filmmaker looking to better understand their audience and maximize their reach, ScreenMiner is an invaluable tool."

T-Rex

Gabriel Savignac

Producer

"ScreenMiner™ makes analyzing and tracking my socials easy and efficient.
The ability to link multiple platforms together provides a clear, structured view. It makes analysis and decision-making much easier and eliminates the need to juggle multiple tools.
Additionally, the report-sending function to funders is simple, quick, and saves me time.
I’d recommend ScreenMiner™ to anyone looking to simplify project tracking and analysis across multiple media platforms."

Secrets of the Forest

Raj Panikkar

Producer

"ScreenMiner has been a valuable tool for my team. It pulls together media data from different platforms into one place, making it easy to analyze and compare content.
The new Demographics page takes it a step further, giving us deeper insights into our audience—like their location, age, and gender—info we wouldn’t normally have access to. Having this kind of data at our fingertips helps us fine-tune our approach and make more informed marketing decisions."

Electric Horse Media

Maryam Mehrtash

CEO

"In my senior executive experience at Paramount+ and other major networks, I have leveraged a range of audience intelligence tools to help producers understand and grow audiences. ScreenMiner stands out as a platform that fills a critical gap in the market. Its ability to deliver actionable insights through streamlined, sector specific visualizations and analysis along with bespoke video tagging and qualitative measurement tools sets it apart."

Won BV

John C. Lindsay

CEO

"In Europe, where multinational brands invest heavily in digital content and influencer partnerships, most are still flying blind when it comes to audience intelligence. They’re publishing across platforms, testing formats, and spending millions on content, but without the right data, they’re guessing at which content is driving real engagement, impact, and ROI. I believe ScreenMiner has the potential to redefine how brands and agencies measure content success and expand their brand building capabilities."

Announcements
November 28, 2024

New ScreenMiner Features: Understand Your Audience with Geolocation, Sentiment, and Word Cloud

November 28, 2024

We’re excited to introduce three features designed to help you understand your audience. Whether you’re analyzing engagement patterns, understanding sentiment, or identifying key themes, ScreenMiner’s new features empower you to connect with your audience on a deeper level. Audience Geolocation Breakdown Where in the world is your audience engaging with your content?  Our new Audience Geolocation Breakdown chart provides a ...

Announcements
Industry
Media
July 12, 2024

$200M for more supply? What the Canadian screen sector needs is demand.

July 12, 2024

The recent announcement by Heritage Minister Pascale St-Onge, framing the new $200 million contribution from foreign streamers to the Canadian screen sector, marks a significant milestone for our industry. However, as we celebrate this progress, let’s recognize that funding more content and bucketing it to “enable discoverability” are not sufficient for truly modernizing and creating long term sustainability for the ...

Announcements
Industry
Media
January 30, 2024

Magnify Digital Expands Audience Development Pilot with Key Partners

January 30, 2024

In a groundbreaking collaboration to equip Canadian producers with innovative technology and skills to drive viewership, the Canada Media Fund (CMF), Telefilm Canada, and the National Film Board of Canada (NFB) are joining founding sponsors – Bell Fund, Shaw Rocket Fund, and TELUS Fund – to expand Magnify Digital’s Audience Development Pilot. The initiative leverages ScreenMiner™️, a first-of-its-kind tool developed ...

Industry
August 10, 2023

Unlocking Audience Impact Insights

August 10, 2023

How do screen media products engage and impact audiences? You’re invited to participate in an innovative research project that seeks to answer this question! In a ground-breaking collaboration, Magnify Digital, OCAD University, and TELUS Fund have developed a suite of tools set to revolutionize audience impact measurement for screen media. With 18 months of dedicated research, this effort goes beyond ...

Tips & Resources
Uncategorized
May 23, 2023

ScreenMiner™ 30s Vol.2 - Engaging Audiences: Tips For Measuring & Maximizing YOUR Fan Base

May 23, 2023

If you’re looking for ways to boost your social media engagement and connect with your audience, the Screenminer 30s webinar series has just what you need. Our 2nd webinar, Engaging Audiences: Tips For Maximizing & Measuring Your Fan Base, was hosted this week and focused on helping users make the most out of the Screenminer™ platform to achieve these goals. ...

TELUS Fund Funding Forward! Workshop banner containing event details
Industry
Tips & Resources
May 10, 2023

TELUS Fund Funding Forward! Workshops

May 10, 2023

Join us at a TELUS Fund Funding Forward! Workshop in select cities across Canada. This year TELUS Fund celebrates 10 years of financing exceptional content that promotes the well-being of people in their environment. To mark the occasion, TELUS Fund is launching a national workshop series. Funding Forward! will provide producers with an exclusive guide to securing financing and building ...

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