Wondering how to grow bigger audiences around your TV, film, or web content?

ScreenMiner™ is a first-of-its-kind web app that aggregates audience data, visualizes it, and delivers powerful insights to help users build reach and engagement.

Too much data. Too few insights.

Discoverability is a growing challenge for creators the world over.  Media stakeholders must plan how to make their content stand out and then track the results to stay competitive. Traditional data sets are too narrow. Digging for analytics on the many platforms where today’s audiences engage is time-consuming. And time is money.

ScreenMiner™ aggregates data from multiple sources and creates visualizations that deliver instant meaning. Platforms and producers can leverage the insights to optimize domestic and global audiences. Funders can track the relative performance of projects and make informed decisions about future content. Industry and investors can access unprecedented insights about the screen media sector and return on investment.

Stop leaving views on the table.

Gather sort store
Data flows into the powerful ScreenMiner data warehouse via API, upload, or input. It’s cleaned, verified, and primed for machine learning and artificial intelligence. You can’t do that with old databases or spreadsheets.

See the platforms and content that are driving audiences, then slice and dice to reveal viewership by episode, season, time frame, content type, and more. Best of all, compare your data against industry wide benchmarks. Now that’s a first.

Go deep
What if you could quickly divide your videos and analyze viewership by group? Wait, you can with ScreenMiner’s advanced video management system. Tag videos by sponsor, director, story line … whatever category you choose.

Group Analysis
See how an entire cohort of content is performing or see the viewership and engagement for similar projects right down to the relative cost per view. Makes reporting a breeze.

Trusted by

ScreenMiner's powerful data warehouse integrates audience inputs from quick links and report uploads. Are you ready for unprecedented AI-powered insights?

Why users are digging ScreenMiner!


Cindy Labrache

Director of Promotion and Marketing

“The ViewerCentric (now ScreenMiner) platform allows us to centralize our campaign data in one place and optimize the time we spend on reporting and analysis. It's a relevant tool that we are happy to work with.”


Phillipe Miquel


“I used to see the reporting of the performance of our discoverability campaign as a mountain to climb. I have to admit that ViewerCentric (now ScreenMiner) has really made my job easier.”


Giulia Frati

Line Producer

“An efficient and essential tool for the follow-up of our discoverability efforts and the success of our " Ask TiDoc' "series.”


Jean-François Raynaud

Production coordinator

"It is beneficial to be able to see at a glance trends from ingested data provided you set up the accounts."


Marie-Ève Laliberté

Manager - social media

“Using ScreenMiner is simple and offers more and more possibilities. This tracking tool makes things much easier and saves me time when it comes to producing audience reports for funders. It also lets me know at a glance which platform is performing better and which publication(s) are getting the most response. The webinars enabled me to quickly familiarize myself with the ScreenMiner interface and discover how to optimize my use of it. It’s a tool I highly recommend.”


Vincent Chabot


“It’s good to know that there’s a solution adapted to our needs as a producer to centralize the management of campaigns and discoverability initiatives for our series. The Screen Miner team is always ready to listen to our needs and optimize the platform in line with the changing realities of the industry.”

January 30, 2024

Magnify Digital Expands Audience Development Pilot with Key Partners

January 30, 2024

In a groundbreaking collaboration to equip Canadian producers with innovative technology and skills to drive viewership, the Canada Media Fund (CMF), Telefilm Canada, and the National Film Board of Canada (NFB) are joining founding sponsors – Bell Fund, Shaw Rocket Fund, and TELUS Fund – to expand Magnify Digital’s Audience Development Pilot. The initiative leverages ScreenMiner™️, a first-of-its-kind tool developed ...

August 10, 2023

Unlocking Audience Impact Insights

August 10, 2023

How do screen media products engage and impact audiences? You’re invited to participate in an innovative research project that seeks to answer this question! In a ground-breaking collaboration, Magnify Digital, OCAD University, and TELUS Fund have developed a suite of tools set to revolutionize audience impact measurement for screen media. With 18 months of dedicated research, this effort goes beyond ...

Tips & Resources
May 23, 2023

ScreenMiner™ 30s Vol.2 - Engaging Audiences: Tips For Measuring & Maximizing YOUR Fan Base

May 23, 2023

If you’re looking for ways to boost your social media engagement and connect with your audience, the Screenminer 30s webinar series has just what you need. Our 2nd webinar, Engaging Audiences: Tips For Maximizing & Measuring Your Fan Base, was hosted this week and focused on helping users make the most out of the Screenminer™ platform to achieve these goals. ...

TELUS Fund Funding Forward! Workshop banner containing event details
Tips & Resources
May 10, 2023

TELUS Fund Funding Forward! Workshops

May 10, 2023

Join us at a TELUS Fund Funding Forward! Workshop in select cities across Canada. This year TELUS Fund celebrates 10 years of financing exceptional content that promotes the well-being of people in their environment. To mark the occasion, TELUS Fund is launching a national workshop series. Funding Forward! will provide producers with an exclusive guide to securing financing and building ...

Tips & Resources
May 9, 2023

Should You Pay for a Checkmark on Twitter?

May 9, 2023

As Twitter begins the forced adoption of its paid verification program by eliminating ‘legacy’ blue ticks, many users and brands are contemplating whether to invest in a new checkmark. However, the decision is not straightforward, as several factors may influence the outcome. Twitter Blue is a premium service that offers users a range of new features that are not available ...

Tips & Resources
April 13, 2023

Introducing the ScreenMiner30s

April 13, 2023

Welcome to the ScreenMiner30s, a series of short videos where we introduce you to ScreenMiner™ and its capabilities. In the first instalment, Jonah, one of our Customer Success Managers, discusses how ScreenMiner™ can be used to leverage data and build audiences. This session will guide you through the process of using ScreenMiner™ to analyze your content and pull-out valuable data. ...

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