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ScreenMiner™ | Dig your data. Build your audience.

Wondering how to grow bigger audiences around your TV, film, or web content?

ScreenMiner™ is a first-of-its-kind Artificial Intelligence platform that aggregates audience data, visualizes it, and delivers powerful insights to help users build bigger audiences.

Welcome to the Attention Economy!

Whether you’re a digital creator or a traditional producer, the fight for audience attention is fierce.
The difference between standing out and getting lost in the crowd?  Data.

ScreenMiner taps into your owned accounts, gathering insights from social media, websites, and video platforms. With cutting-edge visualizations and AI-powered analytics, you’ll discover exactly what drives engagement and boosts watch time—helping you grow your audience and your revenue.

Don’t just keep up.  Lead — with ScreenMiner.

Omni-Channel Integration
Data flows into the powerful ScreenMiner data warehouse via API, upload, or input. It’s cleaned, verified, and primed for machine learning and artificial intelligence. You can’t do that with old databases or spreadsheets.

Interactive Visualizations
See the platforms and content that are driving audiences, then slice and dice to reveal viewership and engagement by episode, season, time frame, content type, and more. Best of all, compare your data against industry wide benchmarks. Now that’s a first.

Actionable Insights
What if you could quickly divide your videos and analyze viewership by group? Wait, you can with ScreenMiner’s advanced video management system. Tag videos by sponsor, director, story line … whatever category you choose.

Unprecedented AI Analysis
See how an entire cohort of content is performing or see the viewership and engagement for similar projects right down to the relative cost per view. Makes reporting a breeze.

Trusted by

Audiences have changed. Data sets need to change, too.

Why users are digging ScreenMiner!

PICBOIS PRODUCTIONS

Cindy Labrache

Director of Promotion and Marketing

“The ViewerCentric (now ScreenMiner) platform allows us to centralize our campaign data in one place and optimize the time we spend on reporting and analysis. It's a relevant tool that we are happy to work with.”

CHAMPIONS

Phillipe Miquel

Producer

“I used to see the reporting of the performance of our discoverability campaign as a mountain to climb. I have to admit that ViewerCentric (now ScreenMiner) has really made my job easier.”

GALA PRODUCTIONS

Giulia Frati

Line Producer

“An efficient and essential tool for the follow-up of our discoverability efforts and the success of our " Ask TiDoc' "series.”

VIVRE TOUS ENSEMBLE 2 and GÉOLOCALISER L’AMOUR

Jean-François Raynaud

Production coordinator

"It is beneficial to be able to see at a glance trends from ingested data provided you set up the accounts."

JENNY

Marie-Ève Laliberté

Manager - social media

“Using ScreenMiner is simple and offers more and more possibilities. This tracking tool makes things much easier and saves me time when it comes to producing audience reports for funders. It also lets me know at a glance which platform is performing better and which publication(s) are getting the most response. The webinars enabled me to quickly familiarize myself with the ScreenMiner interface and discover how to optimize my use of it. It’s a tool I highly recommend.”

VIDANGES

Vincent Chabot

Producer

“It’s good to know that there’s a solution adapted to our needs as a producer to centralize the management of campaigns and discoverability initiatives for our series. The Screen Miner team is always ready to listen to our needs and optimize the platform in line with the changing realities of the industry.”

Announcements
November 28, 2024

New ScreenMiner Features: Understand Your Audience with Geolocation, Sentiment, and Word Cloud

November 28, 2024

We’re excited to introduce three features designed to help you understand your audience. Whether you’re analyzing engagement patterns, understanding sentiment, or identifying key themes, ScreenMiner’s new features empower you to connect with your audience on a deeper level. Audience Geolocation Breakdown Where in the world is your audience engaging with your content?  Our new Audience Geolocation Breakdown chart provides a ...

Announcements
Industry
Media
July 12, 2024

$200M for more supply? What the Canadian screen sector needs is demand.

July 12, 2024

The recent announcement by Heritage Minister Pascale St-Onge, framing the new $200 million contribution from foreign streamers to the Canadian screen sector, marks a significant milestone for our industry. However, as we celebrate this progress, let’s recognize that funding more content and bucketing it to “enable discoverability” are not sufficient for truly modernizing and creating long term sustainability for the ...

Announcements
Industry
Media
January 30, 2024

Magnify Digital Expands Audience Development Pilot with Key Partners

January 30, 2024

In a groundbreaking collaboration to equip Canadian producers with innovative technology and skills to drive viewership, the Canada Media Fund (CMF), Telefilm Canada, and the National Film Board of Canada (NFB) are joining founding sponsors – Bell Fund, Shaw Rocket Fund, and TELUS Fund – to expand Magnify Digital’s Audience Development Pilot. The initiative leverages ScreenMiner™️, a first-of-its-kind tool developed ...

Industry
August 10, 2023

Unlocking Audience Impact Insights

August 10, 2023

How do screen media products engage and impact audiences? You’re invited to participate in an innovative research project that seeks to answer this question! In a ground-breaking collaboration, Magnify Digital, OCAD University, and TELUS Fund have developed a suite of tools set to revolutionize audience impact measurement for screen media. With 18 months of dedicated research, this effort goes beyond ...

Tips & Resources
Uncategorized
May 23, 2023

ScreenMiner™ 30s Vol.2 - Engaging Audiences: Tips For Measuring & Maximizing YOUR Fan Base

May 23, 2023

If you’re looking for ways to boost your social media engagement and connect with your audience, the Screenminer 30s webinar series has just what you need. Our 2nd webinar, Engaging Audiences: Tips For Maximizing & Measuring Your Fan Base, was hosted this week and focused on helping users make the most out of the Screenminer™ platform to achieve these goals. ...

TELUS Fund Funding Forward! Workshop banner containing event details
Industry
Tips & Resources
May 10, 2023

TELUS Fund Funding Forward! Workshops

May 10, 2023

Join us at a TELUS Fund Funding Forward! Workshop in select cities across Canada. This year TELUS Fund celebrates 10 years of financing exceptional content that promotes the well-being of people in their environment. To mark the occasion, TELUS Fund is launching a national workshop series. Funding Forward! will provide producers with an exclusive guide to securing financing and building ...

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