Too much data. Too few insights.
Discoverability is a growing challenge for creators the world over. Media stakeholders must plan how to make their content stand out and then track the results to stay competitive. Traditional data sets are too narrow. Digging for analytics on the many platforms where today’s audiences engage is time-consuming. And time is money.
ScreenMiner™ aggregates data from multiple sources and creates visualizations that deliver instant meaning. Platforms and producers can leverage the insights to optimize domestic and global audiences. Funders can track the relative performance of projects and make informed decisions about future content. Industry and investors can access unprecedented insights about the screen media sector and return on investment.
Stop leaving views on the table.
Gather sort store
Data flows into the powerful ScreenMiner data warehouse via API, upload, or input. It’s cleaned, verified, and organized ready for machine learning and artificial intelligence. You can’t do that with old databases or spreadsheets.
Visualizations
See the platforms and content that is driving audiences, then slice and dice to reveal viewership by episode, season, time frame, content type, and more. Best of all, compare your data against industry wide benchmarks. Now that’s a first.
Go deep
What if you could quickly divide your videos and analyze viewership by group? Wait, you can with ScreenMiner’s advanced video management system. Tag videos by sponsor, director, story line … whatever category you choose. Makes reporting a breeze.
Group Analysis
See how an entire cohort of content is performing or see the viewership and engagement for similar projects right down to the relative cost per view.
Trusted by
ScreenMiner's powerful data warehouse integrates audience inputs from quick links and report uploads. Are you ready for unprecedented AI-powered insights?
Unlocking Audience Impact Insights
How do screen media products engage and impact audiences? You’re invited to participate in an innovative research project that seeks to answer this question! In a ground-breaking collaboration, Magnify Digital, OCAD University, and TELUS Fund have developed a suite of tools set to revolutionize audience impact measurement for screen media. With 18 months of dedicated research, this effort goes beyond ...
ScreenMiner™ 30s Vol.2 - Engaging Audiences: Tips For Measuring & Maximizing YOUR Fan Base
If you’re looking for ways to boost your social media engagement and connect with your audience, the Screenminer 30s webinar series has just what you need. Our 2nd webinar, Engaging Audiences: Tips For Maximizing & Measuring Your Fan Base, was hosted this week and focused on helping users make the most out of the Screenminer™ platform to achieve these goals. ...
TELUS Fund Funding Forward! Workshops
Join us at a TELUS Fund Funding Forward! Workshop in select cities across Canada. This year TELUS Fund celebrates 10 years of financing exceptional content that promotes the well-being of people in their environment. To mark the occasion, TELUS Fund is launching a national workshop series. Funding Forward! will provide producers with an exclusive guide to securing financing and building ...
Should You Pay for a Checkmark on Twitter?
As Twitter begins the forced adoption of its paid verification program by eliminating ‘legacy’ blue ticks, many users and brands are contemplating whether to invest in a new checkmark. However, the decision is not straightforward, as several factors may influence the outcome. Twitter Blue is a premium service that offers users a range of new features that are not available ...
Introducing the ScreenMiner30s
Welcome to the ScreenMiner30s, a series of short videos where we introduce you to ScreenMiner™ and its capabilities. In the first instalment, Jonah, one of our Customer Success Managers, discusses how ScreenMiner™ can be used to leverage data and build audiences. This session will guide you through the process of using ScreenMiner™ to analyze your content and pull-out valuable data. ...
Is your Audience Development Strategy in Compliance with Canadian Law?
Earlier this year, TikTok was issued a €5M fine by the French data protection regulator because it made it too difficult for users to opt out of tracking on its website. TikTok is being fined for two reasons: not offering a “refuse all” button on their cookie banner, and not informing users about the purpose of the cookies. This news-worthy ...