The One with the Audience Wins!
Discoverability is a growing challenge for creators the world over. Media stakeholders must plan how to make their content stand out and then track the results to stay competitive. Stats help but traditional ratings and box office data sets are too narrow. And digging for analytics on the many platforms where today’s audiences engage is mind numbing.
ScreenMiner™ unlocks powerful AI insights, aggregating data across multiple platforms to show you what audiences really want and where they engage. Optimize content, target the right viewers, make smarter decisions, and build bigger audiences.
Stop guessing. Start winning.
Omni-Channel Integration
Data flows into the powerful ScreenMiner data warehouse via API, upload, or input. It’s cleaned, verified, and primed for machine learning and artificial intelligence. You can’t do that with old databases or spreadsheets.
Interactive Visualizations
See the platforms and content that are driving audiences, then slice and dice to reveal viewership and engagement by episode, season, time frame, content type, and more. Best of all, compare your data against industry wide benchmarks. Now that’s a first.
Actionable Insights
What if you could quickly divide your videos and analyze viewership by group? Wait, you can with ScreenMiner’s advanced video management system. Tag videos by sponsor, director, story line … whatever category you choose.
Unprecedented AI Analysis
See how an entire cohort of content is performing or see the viewership and engagement for similar projects right down to the relative cost per view. Makes reporting a breeze.
Trusted by
Audiences have changed. Data sets need to change, too.
$200M for more supply? What the Canadian screen sector needs is demand.
The recent announcement by Heritage Minister Pascale St-Onge, framing the new $200 million contribution from foreign streamers to the Canadian screen sector, marks a significant milestone for our industry. However, as we celebrate this progress, let’s recognize that funding more content and bucketing it to “enable discoverability” are not sufficient for truly modernizing and creating long term sustainability for the ...
Magnify Digital Expands Audience Development Pilot with Key Partners
In a groundbreaking collaboration to equip Canadian producers with innovative technology and skills to drive viewership, the Canada Media Fund (CMF), Telefilm Canada, and the National Film Board of Canada (NFB) are joining founding sponsors – Bell Fund, Shaw Rocket Fund, and TELUS Fund – to expand Magnify Digital’s Audience Development Pilot. The initiative leverages ScreenMiner™️, a first-of-its-kind tool developed ...
Unlocking Audience Impact Insights
How do screen media products engage and impact audiences? You’re invited to participate in an innovative research project that seeks to answer this question! In a ground-breaking collaboration, Magnify Digital, OCAD University, and TELUS Fund have developed a suite of tools set to revolutionize audience impact measurement for screen media. With 18 months of dedicated research, this effort goes beyond ...
ScreenMiner™ 30s Vol.2 - Engaging Audiences: Tips For Measuring & Maximizing YOUR Fan Base
If you’re looking for ways to boost your social media engagement and connect with your audience, the Screenminer 30s webinar series has just what you need. Our 2nd webinar, Engaging Audiences: Tips For Maximizing & Measuring Your Fan Base, was hosted this week and focused on helping users make the most out of the Screenminer™ platform to achieve these goals. ...
TELUS Fund Funding Forward! Workshops
Join us at a TELUS Fund Funding Forward! Workshop in select cities across Canada. This year TELUS Fund celebrates 10 years of financing exceptional content that promotes the well-being of people in their environment. To mark the occasion, TELUS Fund is launching a national workshop series. Funding Forward! will provide producers with an exclusive guide to securing financing and building ...
Should You Pay for a Checkmark on Twitter?
As Twitter begins the forced adoption of its paid verification program by eliminating ‘legacy’ blue ticks, many users and brands are contemplating whether to invest in a new checkmark. However, the decision is not straightforward, as several factors may influence the outcome. Twitter Blue is a premium service that offers users a range of new features that are not available ...