New ScreenMiner Features: Understand Your Audience with Geolocation, Sentiment, and Word Cloud


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November 28, 2024 / Julie

We’re excited to introduce three features designed to help you understand your audience.

Whether you’re analyzing engagement patterns, understanding sentiment, or identifying key themes, ScreenMiner’s new features empower you to connect with your audience on a deeper level.


Audience Geolocation Breakdown

Where in the world is your audience engaging with your content? 

Our new Audience Geolocation Breakdown chart provides a visual map of global engagement. Darker shades represent higher activity, making it easy to identify your most active regions at a glance.

Key Highlights:

  • Global Insights: See where your audience is interacting with your content across different countries and regions.
  • Privacy First: All data is anonymized by AI to ensure compliance with privacy standards.
  • Follower Minimum: To guarantee accuracy, linked accounts must have at least 100 followers or subscribers.

Audience Sentiment Analysis

Understanding how your audience feels about your content is crucial. With Audience Sentiment Analysis, ScreenMiner automatically categorizes user comments into Positive, Neutral, or Negative sentiments.

Key Highlights:

  • Cross-Platform Insights: Analyzes comments from all your connected platforms.
  • Actionable Threshold: Posts need a minimum of 2 comments to be included, ensuring meaningful analysis.
  • Refined Understanding: Spot trends in audience mood and adjust your strategy accordingly.

Word Cloud

Have you ever wondered how your audience is speaking about your content? Our Word Cloud feature surfaces the most frequently used words and phrases from user comments, giving you a quick overview.

Key Highlights:

  • Visual Insights: Larger words represent terms used more often, helping you identify key topics.
  • Sentiment Connection: Combine with Audience Sentiment Analysis to see which terms are linked to positive, neutral, or negative feedback.
  • Content Optimization: Use these insights to align your content with audience preferences.

Start Exploring Today!

These features are now live and ready to empower your data-driven decisions. Log into ScreenMiner and discover new ways to connect, improve your content, and maximize engagement.

Have questions or feedback? We’d love to hear from you! Drop us a message or check out our support page for more details.

Get ready to learn more